Google Ad Manager – DFP Small Business
There were two core tools which Google got when they acquired DoubleClick in 2008: 1. Dart for Advertisers (DFA) and 2. Dart for Publishers (DFP). Both presented clear opportunity and obvious benefits, but quite a task of bringing together different systems.
It would seem that DFP has now come full circle with the integration of Google Ad Manager into DFP as DFP Small Business.
Features listed include:
- Ad trafficking and delivery
- Inventory management
- Revenue optimisation
- Inventory forecasting
- Reporting
- Intuitive user interface
- Significant cost savings
- AND Powered by Google (this is a feature even if it appears arrogant to say it)
Clear benefit to Google is a direct upgrade path to the premium product
No Google Buzz for Google Apps Users?
Well it is disappointing that Google Apps users have to wait until Google Buzz is released for them. Reading the text on the official announcement it appears that Buzz will be: “We also plan to make Google Buzz available to businesses and schools using Google Apps”
It remains to be seen if this means that only premium Google Apps clients will get this feature. This would be strange however as in my experience it it precisely businesses who are for ever trying to stop their staff from using sites like Facebook, YouTube and such like, so they would not be interested in enabling a Google apps feature that distracts staff from their work.
Facebook Opensources HipHop PHP Compiler
Facebook earlier announced that they are releasing their PHP compiler to open-source. I love it when a company uses open source software like PHP to build their platform, and then they pass back to the community, and everyone benefits.
A friend’s (an ex PHP developer) comment the other day was that PHP isn’t a real programming language because it does not compile, he uses C# for his CMS. But I suppose the mechanism of HipHop confirms what he was saying, as the compiler essentially converts your PHP code or script into C++.
Most exciting is the performance benefits of the compiled PHP code vs un-compiled PHP script. Facebook will be streaming a live tech talk regarding HipHop for PHP this evening at 7:30PM Pacific. 