Google Ad Manager – DFP Small Business

There were two core tools which Google got when they acquired DoubleClick in 2008: 1. Dart for Advertisers (DFA) and 2. Dart for Publishers (DFP). Both presented clear opportunity and obvious benefits, but quite a task of bringing together different systems.

It would seem that DFP has now come full circle with the integration of Google Ad Manager into DFP as DFP Small Business.

Features listed include:

• Ad trafficking and delivery
• Inventory management
• Revenue optimisation
• Inventory forecasting
• Reporting
• Intuitive user interface
• Significant cost savings
• AND Powered by Google (this is a feature even if it appears arrogant to say it)

Clear benefit to Google is a direct upgrade path to the premium product

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